We are Grezya
The European Data Center Consulting Group

Who is Grezya

We are the European Community of Data Center experts with a track record of growing the data center business.


In times of revolutionary change and challenges in the data center industry, we help our customers navigate the changing requirements in data center investment and sustainability.

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Our services

 Customer reviews

Partners

Hans Jörg Denzler

@Go Digital Management

Zurich, Switzerland

Hans Jörg Denzler is a respected leader in the data center industry, notably for his role as Managing Director of Interxion Switzerland.


Under his guidance, the Zurich campus expanded significantly, enhancing its capacity and reputation for secure, scalable data center solutions.


Denzler's focus on innovation and growth continues to influence the industry.

Peder Bank
@DLEGroup DK

Copenhagen, Denmark

Peder Bank is a seasoned leader in the data center industry, notably as the former Managing Director of Interxion Nordics.


He significantly enhanced the company's presence in Northern Europe, focusing on robust and energy-efficient data center solutions.


Bank's strategic and operational expertise continues to shape the data center landscape in the region.

Kjetil Ertnæs

@DLE Consulting AS

Oslo, Norway

Kjetil Ertnæs is a prominent figure in the data center industry, known for founding DLE Consulting and his role in establishing DigiPlex.


His leadership at DigiPlex, which emphasized sustainable and energy-efficient data centers, led to its acquisition by Stack Infrastructure.


Ertnæs continues to influence the industry through innovative and sustainable data center solutions.

Bjørn Rønning

@Digital Footprint AS and Norwegian Data Center Industry
Oslo, Norway

Bjørn Rønnin is an independent Data Center and Interconnection Advisor and Managing Director of the Norwegian Data Center Industry.


He has been key in positioning Norway as a prime data center location, focusing on sustainability and renewable energy.


Under his leadership, the industry has fostered collaboration, supported innovation, and attracted significant foreign investments, driving local growth.

Donna Lorenzen

@HerWorX

Milan, Italy and APAC


Donna Lorenzen is a leader in the data center industry with expertise in engineering, governance, and digital infrastructure.


She is the APAC Regional Chair and Global Board Member of iM Women, advocating for women's careers in infrastructure.


As the founder of HerWorX, she focuses on digital infrastructure in APAC and EMEA and serves on the boards of energy utilities and renewable investment firms.


Previously, as VP of Design & Engineering, APAC at Vantage Data Centers, she led data center expansion and drove sustainability and innovation.

Luca Venturelli

@Grezya
Milan, Italy


Luca Venturelli is a key figure in the data center industry, recognized for his strategic roles at leading firms including Digital Realty, Interxion, Microsoft, Fujitsu, and HPE.


He founded Grezya, a consultancy aimed at innovating data center strategies, and co-founded the Italian Data Center Association (IDA), where he serves as an advisor.


His contributions significantly impact the global data center market, particularly in promoting sustainable and technologically advanced solutions.

Marynet Bassily

@Mission Procure
London, UK

Marynet Bassily, a seasoned executive in the data centre industry, brings over two decades of experience in procurement and supply chain management.


As Founder of Mission Procure, she has led strategies that enhance efficiency and value.


Now a Partner at Grezya, Marynet will leverage her expertise to expand our consulting services.


Her strategic focus on cost efficiency and resilience aligns perfectly with the evolving needs of modern data centres.


Additionally, she founded NexConnect Hub, a platform that fosters collaboration and innovation within the industry.

We help data center providers and investors define and execute their strategies with the practical insight developed in the field operations.

Market and Demand Analysis

What we do

We are providing you with the fundamental market dynamics shaping the market and the implications for your strategy.


We analyze the shape of the demand and provide price benchmarks.


Customer stories

Leading European Data Center Association

Create a credible market supply and forecast picture, and unveil the data centre community points.

Coordinated a research firm to segment data and provide additional field insights on new entrants. We applied a tested supply forecast methodology and created the storytelling to put the data in the proper context.


TMT and Management Consulting firms

We provide advice on the market dynamics by sharing practical field experience.


Market Entry & Growth Strategy

What we do

We build your market entry/expansion plan based on a tested framework.


The ultimate goal is to identify the executable growth strategy your organization will align on.


Customer stories

International Data Center Operator

Support the expansion of an established data centre business into Europe


Energy Company

Consult about the data centre entry options



Site Identification and Selection

What we do

We collect customer requirements and create a funnel of potential data centre sites.

We use industry standards to screen the site pipeline and assess the availability of power, connectivity, and hygienic conditions to obtain the building permit.


We support our clients in short-listing the sites and issuing the NBO.


Customer stories

International Data Center Operators

Site search in target metropolitan areas

Site Pre-Acquisition Due Diligence

What we do

We coordinate the vendor selection and due diligence project to validate or update an NBO for a specific site.


Customer stories

International Data Center Operator

Pre-acquisition due diligence set up and governance

CRE to Data Center Asset Conversion & Sales

What we do

We evaluate a Commercial Real Estate portfolio and select sites that have the potential to be marketed and sold as data centres.


We advise our clients on the preliminary activities to be conducted to elevate the value of the asset and the likelihood of selling faster (preliminary technical DD, power request, connectivity assessment)


Customer stories

Family office investment fund

Create a pipeline of data centre assets and market them to potential buyers.

Created the market heatmap, site selection checklist, marketing teaser, DC design concept, and pricing book.

Two sites have received offers for tens of millions of euros.


Leading national enterprises 

Market low-return assets as data centres and market them to potential buyers.


Tenant Acquisition & Services

What we do

We assist you in crafting the execution activities that will lead to identifying your future tenants.


We work across the business development, marketing, and sales functions to execute the go-to-market plan that aligns with your strategy goals.


Customer stories

New data center operator - in progress

Market a new DC campus to potential tenants. Target review and segmentation. Potential assessment. Value Proposition development for each segment. LOI pipeline generation.

Data Center M&A Business Health Assessment

What we do

We comprehensively evaluate a data centre business's financial, operational, and infrastructure health.


Tailored for mergers and acquisitions, this service identifies key strengths, potential risks, and opportunities to optimize the value of your investment. From in-depth financial analysis to infrastructure performance reviews, we ensure your data centre business is positioned for successful transactions with confidence and clarity.

Supply Chain Procurement Strategy

What we do

Our Supply Chain Procurement Strategy service focuses on optimizing the procurement processes for data centre projects.


We assess your current supply chain, identify inefficiencies, and develop tailored strategies to enhance cost-effectiveness, ensure timely delivery, and mitigate risks.


From vendor selection to contract negotiation, we help streamline your procurement operations to support your data centre's successful construction and operation, all while ensuring alignment with industry standards and best practices.

Vendor Management & Advisory

What we do

Our Vendor Management & Advisory service helps data centre operators navigate the complexities of working with vendors.


We provide expert guidance on vendor selection, performance monitoring, and relationship management to ensure you are partnering with the best suppliers for your needs.


By streamlining vendor processes and offering strategic advice on contracts, compliance, and cost control, we help optimize vendor relationships to drive efficiency and ensure successful data centre operations.

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We're here to help! Send any questions you have over to us. We look forward to hearing from you.

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